one month. one audience. a lean budget and a clear thesis. the results are coming — this is the setup.
the premise
10 years at agencies. none of that work is mine to share.
so instead of waiting for case studies, i became one.
linkedin to build the audience. google to catch people already looking. both feeding the same funnel.
four video ads, each testing a different hook against the same saas startup audience. alongside those, one thought leadership post from me — not branded, just a genuine point of view. the combination builds both reach and credibility. the goal at this stage isn't a conversion. it's a warm room.
everyone who engages with the linkedin content gets added to a retargeting audience. once that pool is large enough, conversation ads go live — a direct message to people who've already shown interest. no cold outreach. no guessing. just the right ask at the right moment.
while the linkedin audience builds, google handles the people who are already searching. the landing page isn't linked from my site — you can only get there through an ad. that means every visitor is exactly who i wanted. high-intent keywords, matched messaging, clean signal.
the retargeting pool needs to be big enough to matter before conversation ads go live. patience here is part of the strategy. when it launches, the audience will already know who i am.
deliberately lean.
intentionally documented.
$1,000/mo is low. that's the point. if this generates pipeline at a constrained budget, it proves the model works — not just that money was spent.
specific by design. early-stage saas orgs. the people who own the marketing decision.
who sees the video ads
high-intent only — exact + phrase match
if the page is only reachable through a paid click, every visitor is accounted for. no organic traffic muddying the data. no direct visits from people who already know me. pure signal from paid.
updated as it runs. full breakdown at the 30-day mark.
month one is about laying the foundation — the right audience, the right signal, the right creative in market. the 30-day update is where the numbers come in.
that's what i do for every client. this is just the version where the client is me.
every phase has a reason. nothing ran before it was ready.
four video ads testing different hooks against the same audience. one thought leadership post from me — no logo, just a perspective. the creative mix matters as much as the media plan.
everyone who engages gets added to a retargeting audience. patience here is deliberate. the conversation ads only go live once there are enough warm people to make them worth it.
while linkedin builds the audience, google handles the people who are already looking. an unlisted landing page purpose-built for saas search terms. every visitor earned.
30-day breakdown published here. spend, performance, what worked, what didn't. no spin.
tell me what you're working on. no commitment, no hard sell. if it's a fit, we'll figure it out together.
we'll reply within one business day.
the point of all this
10 years at agencies. the work isn't mine to share. so i built something that is. this is what it looks like when i'm the client.