launching from scratch
new store, or new to paid. i set up tracking, pick the channels your buyers actually scroll, and launch with creative and a catalog structure built to scale.
dtc · e-commerce
paid media built for
e-commerce growth.
launching paid for a new brand, or fixing an account that spends more than it makes. i run meta, google, and tiktok, make the creative, and work on the offers and product pages that turn clicks into orders.
let's chat$10M+in ad spend managed
10 yearsacross six ad platforms
1 personon your account, start to finish
01 where to start
paid media for every stage of e-commerce growth.
new store or a growing one. there's a place to start either way.
fixing what's running
spend is up, return isn't. i go through structure, the product feed, creative, and tracking, find where the money is leaking, and fix it.
scaling past the plateau
ready to spend more without ROAS falling off. new creative angles, new channels, and the offer and product page work that holds conversion as budget grows.
02 what i do
four services. no filler.
built around revenue, ROAS, and contribution margin.
paid media management
end to end management of your meta, google, and tiktok accounts. strategy, builds, optimization, and reporting on revenue and ROAS, the numbers that show up in shopify.
catalog + shopping
feed cleanup, product sets, catalog ads, and shopping and performance max structure, so your best sellers get the budget and dead stock doesn't.
creative testing
ugc, statics, and product video tested in a structured way. i write the briefs, make the ads, read the results, and keep the winners coming.
offers + landing pages
bundles, launches, promos, and product page recommendations, so paid traffic lands somewhere built to convert.
03 selected work
what that looks like on an account.
two e-commerce accounts. numbers as reported.
e-commerce · music
a sinatra launch.
launched paid media for a Frank Sinatra album release, driving vinyl and CD sales. tested static against reels built around nostalgia and romance to find what moved product.
+1,400%sales in month one, to $23,253
+1,100%orders, to 247
+107%conversion rate, to 3.01%
e-commerce · regulated category
8x in a regulated category.
ran paid for a brand in a category where most platforms restrict what you can say and where you can run. built the plan around compliant channels and programmatic, and held return steady month over month.
8xconsistent ROAS
let's chat
revenue, orders, and ROAS. the numbers that show up in shopify, not just in ads manager.
04 about
not an agency.
a growth partner.
i'm shelby, a performance marketer in toronto with 10 years in paid media. $10M+ in spend across meta, google, tiktok, amazon, and programmatic, for dtc, e-commerce, and b2b brands.
i started spencer consulting co. because i kept going out of scope. jumping in on creative, questioning the messaging, pushing back on lazy strategy. that's the whole job.
you get direct access to the person doing the work. no account managers, no junior buyers, no black box reporting.
05 how it works
fast start. no fluff.
no 40-slide onboarding decks. a clear path from first call to real results.
let's chat
30 minutes. where you're at, what you're building, whether paid is the right lever right now.
audit + proposal
if it's a fit, i review your accounts, or your goals if you're starting fresh, and scope a proposal with no ambiguity.
kick off fast
access, onboarding, and first deliverables within 5 business days. no three-week ramp before the first campaign.
results + iteration
weekly optimization, clear reporting, continuous creative testing. you always know where things stand and why.
contact
let's
chat.
tell me what you're working on. no commitment, no hard sell. i reply within one business day and we figure out if it's a fit.
spencerconsultingco@gmail.comtoronto, on · meta, google, tiktok