the blog
paid media
perspectives.
ten years of paid media, mostly for startups and smbs. what worked, what didn't, and what i'd do differently.
all posts
how much does a paid media consultant cost?
hourly, retainer, or percentage of spend. what actually drives the number, and how to tell if a quote is fair.
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the google ads audit i run before i touch a bid
most of the damage in a search account isn't bad bidding. it's setup decisions made once and never looked at again.
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paid media consultant vs. agency: which one do you actually need?
agency is the default answer. sometimes it's the right one. an honest look at the tradeoffs from someone with an obvious bias.
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how to actually improve your linkedin ad performance
linkedin CPCs are brutal. here's the testing framework i use to drive down cost per lead without killing reach.
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how to reduce cost per SQL on google ads for SaaS
clicks are cheap. qualified pipeline isn't. the account structure and bidding logic i use to drive SQLs, not just leads.
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b2b meta ads that don't embarrass you
dtc already treats creative like part of the brand. b2b is the one that forgets, because everyone's watching CPL, not perception.
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google ads vs. linkedin ads for B2B SaaS: the real answer
it's not one or the other. here's how to decide where to put budget based on where your buyers actually are.
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the ad creative testing framework that actually compounds
most brands test wrong. they change too many variables, read results too early, and learn nothing. here's a better way.
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why your paid media isn't converting
high traffic, no sales? the five things to check (targeting, landing page, tracking, offer) before you blame the platform.
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running paid media
and want a second opinion?
no pitch deck. just a conversation about what's actually going on in your accounts.