performance marketing, with taste
grow pipeline.look cool doing it.
currently running
paid media and creative consulting for brands that care about results and don't want to sacrifice taste to get there. google, linkedin, meta.
let's chati work with some cool clients
my point of view
most paid media underperforms because strategy, creative, and execution are split across too many people. nobody's connecting the dots.
when one person owns all three, and actually cares, results compound.
01 what i do
three ways to work together.
no packages, no tiers, no 40-slide onboarding deck.
full account management
I run your paid media end to end. strategy, builds, optimization, and reporting across google, linkedin, and meta. I own it like it's mine. creative support (briefs, ad design, testing) available as an add-on.
- google ads
- linkedin ads
- meta ads
- + creative
creative testing consulting
you're running ads but not learning from them. I audit what's running, build a structured testing framework, and design experiments that compound. works standalone or alongside your existing team.
- creative audit
- test frameworks
- briefs + messaging
growth strategy consulting
you have the team but need direction. I work with founders and marketing leads to figure out what's actually worth doing. which channels, which audiences, how to structure it. strategy only, no retainer.
- channel strategy
- ICP targeting
- paid media roadmap
02 selected work
work that moved the needle.
real results. clients anonymized.
zero to pipeline.
problem
paid media contributing zero to pipeline. built the channel from scratch. Google Search for high-intent demand, LinkedIn ABM to reach senior buyers at target accounts, YouTube retargeting to stay top of mind.
- Google Search
- LinkedIn ABM
- YouTube
outcome / full month
a sinatra launch.
problem
Frank Sinatra album launch with no paid media history. needed to drive vinyl and CD sales. tested static vs. Reels built around nostalgia and romance, iterating on hooks and formats to find what converted.
- Meta
- creative testing
outcome / shopify, month 1
shopping, restructured.
problem
Google Shopping running but underperforming. conv. value/cost of 15.43 overall, with Branded (USD) at 4.05 and Remarketing at 1.23.
- Google Shopping
- Branded Search
- Remarketing
outcome / post-restructure
03 the honest take
not an agency. a strategic partner.
few enough clients that I stay close to each one. when the problem turns out to be the creative, the offer, or the page the ads point at, I go fix it. that doesn't take a change order or a new statement of work.
04 consultant vs. agency
what you're actually choosing.
no shade. sometimes an agency is the right call. here's how to tell.
| typical agency | working with me | |
|---|---|---|
| who's actually in the account | a junior strategist juggling 8 to 12 accounts. the senior who pitched you shows up quarterly. | me. every build, every optimization, every report. nothing gets handed down. |
| speed | a friday escalation becomes a monday ticket. reporting lands monthly, templated. | something breaks friday, it gets fixed friday. you're talking to the person doing the work. |
| creative | briefed out to a separate team. three rounds of telephone before an ad ships. | strategy, brief, and execution in one head. concepts go live in days, not sprints. |
| what you're paying for | account management, project management, and margin stacked on top of the media buyer. | the media buyer. that's the whole org chart. |
| how success gets measured | impressions, clicks, MQLs. dashboards built to survive the QBR. | SQLs, pipeline, closed revenue. the numbers your CFO asks about. |
| incentive to perform | the retainer renews whether or not pipeline moved. | I grow on results and referrals. that's the entire business. |
| best fit | $100k+/month, multi-market, full creative production at scale. | $10k to $80k/month, senior attention on the work, pipeline over volume. |
longer read on this: paid media consultant vs. agency: which one do you actually need? →
05 in their words
from former managers and clients.
two clients this week did nothing but gush about how much they love working with you. you're calm, sharp as all hell, and handle client questions not with answers, but with plans.
former VP · paid media agency
hard work and dedication, bearing fruit, with leads progressing to final stage before close. great combination of patience, relationship building, and marketing execution.
former VP · B2B SaaS agency
"we've been through 2 other agencies and the work you've already delivered is very impressive. you're a very engaging presenter."
client, direct
06 how it works
no 40-slide decks. just a clear path.
discovery call
30 minutes. goals, channels, current state. no pitch deck.
audit + proposal
I review your accounts and creative. clear gaps, scoped proposal.
kick off fast
once aligned, I move. first deliverables within 5 business days.
results + iteration
weekly optimization, transparent reporting. you always know where things stand.
07 about
i'm shelby.
ten years, a handful of agencies, and clients across north america, the UK, europe, and APAC. cannabis, vape, fintech, supplements, B2B SaaS, DTC, music, non-profit, franchise. long enough to watch the same thing happen everywhere: good strategy briefed, re-briefed, and handed off until what shipped was safe and forgettable.
put me in your slack and I work like anyone else on your team. no account manager in the middle, no monthly deck standing in for a conversation, no handoff once the contract is signed. the person you talk to before you sign is the person you work with the whole time. that's me.
most brands don't need another executor. they need someone with taste and an opinion about what they're putting in front of thousands of people a day, who will say the creative isn't good enough and then go fix it.
08 follow along
paid media hot takes.
creative strategy and opinions i probably shouldn't post. on instagram.
@spencerconsultingco
let's
chat.
tell me what you're working on. no commitment, no hard sell.