b2b saas · paid media
paid media
built for
saas growth.
whether you're launching your first paid campaign or trying to fix one that isn't working — i build and manage google, linkedin, and meta programs that drive qualified pipeline, not vanity metrics.
no commitment · no hard sell
tell us what
you're building.
we'll reply within one business day and figure out if it's a fit.
what we do
paid media for every
stage of saas growth.
whether you're building from zero or optimizing what's already running, there's a place to start.
starting from scratch
never run paid ads before? we'll build the strategy, choose the right channels for your saas buyers, and launch campaigns that are set up to scale — not just spend.
improving what's running
ads are live but results aren't where they need to be. we dig into what's actually happening — structure, targeting, creative, tracking — and fix it.
scaling with a specialist
ready to increase spend and need someone accountable for results. we take over end-to-end — strategy, execution, reporting — and optimize for qualified pipeline, not volume.
services
four services.
no filler.
built around the metrics that actually matter to a saas business.
paid media management
end-to-end management of your google, linkedin, and meta accounts. strategy, structure, creative, optimization, and transparent reporting — built for companies that care about pipeline quality over volume.
creative consulting
not sure what to make next, or why your creative isn't landing? we help you figure out what actually works — from messaging and concepts to ad formats and testing plans.
creative testing + optimization
structured testing that actually teaches you something. we design the experiments, analyze results, and build a feedback loop that compounds. less guessing, more learning.
design + light creative support
need ad assets, canva templates, or social clips? lightweight design support to bring ideas to life without overcomplicating it.
results
numbers that
matter.
about
not an agency.
a specialist.
i'm shelby ibbotson — a performance marketer based in toronto with 10 years managing paid media across agencies. i've run $500k+/mo in spend across google, meta, linkedin, amazon, tiktok, and programmatic — with a focus on b2b saas.
i started spencer consulting co. because i kept going out of scope on projects — jumping in on creative, questioning messaging, pushing back on lazy strategy. turns out, that's the whole job.
with me you get direct access to the person doing the work. no account managers, no junior buyers, no black-box reporting. just clear strategy and results you can measure.
— shelby, founder of spencer consulting co.
how it works
fast start.
no fluff.
no 40-slide onboarding decks. a clear path from first conversation to real results.
01
let's chat
30 minutes. we talk about where you're at, what you're trying to build, and whether paid media is the right lever right now.
02
audit + proposal
if it's a fit, we review your accounts (or your goals if you're starting fresh) and put together a scoped proposal with no ambiguity.
03
kick off fast
access, onboarding, first deliverables within 5 business days. no drawn-out ramp-up. no waiting three weeks to see the first campaign.
04
results + iteration
weekly optimization, transparent reporting, continuous creative testing. you always know where things stand and exactly why.