starting from scratch
never run paid before. i build the strategy, pick the channels your saas buyers actually sit in, and launch campaigns structured to scale instead of just spend.
b2b saas · paid media
paid media built for saas growth.
launching your first paid campaign, or fixing one that isn't working. i build and run google, linkedin, and meta programs that drive qualified pipeline, not vanity metrics.
let's chat$10M+in ad spend managed
10 yearsacross six ad platforms
1 personon your account, start to finish
01 where to start
paid media for every stage of saas growth.
building from zero or fixing what's already running. there's a place to start either way.
improving what's running
ads are live, results aren't. i dig into structure, targeting, creative, and tracking, find what's dragging performance, and fix it.
scaling with a partner
ready to increase spend and want one person accountable for results. i take it end to end: strategy, creative, execution, and reporting, optimized for qualified pipeline.
02 what i do
four services. no filler.
built around the metrics a saas business actually reports on.
paid media management
end to end management of your google, linkedin, and meta accounts. strategy, structure, creative, optimization, and reporting you can read without a translator. built for companies that care about pipeline quality over volume.
creative consulting
not sure what to make next, or why the creative isn't landing. i work out what's worth producing, from messaging and concepts through to ad formats and testing plans.
creative testing + optimization
structured testing that teaches you something. i design the experiments, read the results, and build a feedback loop that compounds. less guessing, more learning.
design + light creative support
ad assets, canva templates, social clips. lightweight design support to get ideas live without overcomplicating it.
03 selected work
what that looks like on an account.
two b2b saas accounts. clients anonymized, numbers as reported.
b2b saas · accounting software
trials that converted.
restructured the meta account around conversion objectives, rebalanced placement delivery, and launched a lead gen campaign alongside it. month one produced the strongest trial conversion rate the account had seen in a year.
10.81%trial conversion, against a 6% average
+30%new sales vs. the prior three months
b2b saas
zero to pipeline.
built paid from scratch as a pipeline channel. google search for high-intent demand, linkedin ABM into senior buyers at target accounts, and youtube retargeting to stay in front of them between touches.
~10SQOs per month at $1,879 each
~8meetings booked
6-figureLTV deals from cold paid
let's chat
pipeline, SQOs, and closed deals. the numbers a founder actually asks about.
04 about
not an agency.
a growth partner.
i'm shelby, a performance marketer in toronto with 10 years in paid media. $10M+ in spend across google, meta, linkedin, amazon, tiktok, and programmatic, with a focus on b2b saas.
i started spencer consulting co. because i kept going out of scope. jumping in on creative, questioning the messaging, pushing back on lazy strategy. that's the whole job.
you get direct access to the person doing the work. no account managers, no junior buyers, no black box reporting.
05 how it works
fast start. no fluff.
no 40-slide onboarding decks. a clear path from first call to real results.
let's chat
30 minutes. where you're at, what you're building, whether paid is the right lever right now.
audit + proposal
if it's a fit, i review your accounts, or your goals if you're starting fresh, and scope a proposal with no ambiguity.
kick off fast
access, onboarding, and first deliverables within 5 business days. no three-week ramp before the first campaign.
results + iteration
weekly optimization, clear reporting, continuous creative testing. you always know where things stand and why.
contact
let's
chat.
tell me what you're working on. no commitment, no hard sell. i reply within one business day and we figure out if it's a fit.
spencerconsultingco@gmail.comtoronto, on · google, linkedin, meta