ongoing growth and paid media
i own the paid program: strategy, channel mix, budget, creative direction, and reporting, plus the offer, pages, and tracking around it. i stay hands-on with builds and optimization.
not an agency.a growth partner.
- growth strategy
- campaign planning
- creative direction
- paid media
- offers and landing pages
- measurement
growth depends on the creative, the offer, the landing page, and the ads working together. i work across all of it.
i lead planning from the start: objectives, audiences, channel mix, and where the budget goes. i shape the messaging and creative with your team, oversee execution across channels, and use the results to adjust the plan. when the numbers point to the offer, the page, or the follow-up, i work on that too.
i take on a small number of brands at a time, so there's room to work on the business and not only the ad account.
let's chat ↘02 services
three ways to work together.
creative strategy
you're running ads but not learning from them. i audit what's running, set the testing framework, and brief concepts for your team to produce.
campaign and channel strategy
for founders and marketing leads who have a team and need the plan: objectives, audiences, channel mix, investment priorities, and the kpis to judge it by.
03 selected work
work that did its job.
built paid from scratch as a pipeline channel. google search for high-intent demand, linkedin ABM into named target accounts, and youtube retargeting to stay in front of buyers between touches.
~10SQOs per month
$1,879per sales-qualified opportunity
6-figureLTV deals from cold paid
02
trials that converted.
b2b saas · accounting softwarerestructured the meta account around conversion objectives, rebalanced placement delivery, and launched a lead gen campaign alongside it. month one produced the strongest trial conversion rate the account had seen in a year.
10.81%trial conversion, against a 6% average
+30%new sales vs. the prior three months
launched paid media for a Frank Sinatra album release, driving vinyl and CD sales. tested static against reels built around nostalgia and romance to find what moved product.
+1,400%total sales, month one
+1,100%orders
+107%conversion rate
$10M+ad spend managed
10 yearsin paid media
6 platformsgoogle, meta, linkedin, and more
3 clientsat a time, max
04 consultant or agency
how to tell which one you need.
i spent years agency-side. even at a good agency, the work gets shaped by fixed scopes, handoffs, and big account loads. i take on three clients at a time, max, so i can work like part of your team.
| working with an agency | working with me | |
|---|---|---|
| scope | the work stays inside the agreed channels and deliverables. anything else usually means a change request, another fee, or another team. | if the ads point to a problem with the creative, offer, landing page, tracking, or funnel, i work on that too. |
| attention | strategists run several accounts at once. when i was agency-side, i was lucky if i only had five. | three clients max, so there’s time to think past the next optimization. |
| who does the work | strategy, execution, creative, and communication are often split across several people. | you work with me directly, from strategy through execution and reporting. |
| how fast things move | changes pass through account managers, specialists, and production timelines. | fewer handoffs, so decisions and changes happen quickly. |
| creative | a separate team handles it, with its own scope and timeline. | i turn performance insights into briefs, copy, concepts, and feedback for your team. |
| best fit | established companies with mature paid programs, multiple markets, and enough volume to need a larger specialist team. | teams that want to test quickly, learn what works, and grow paid into a stronger channel without taking on a full agency team. |
longer read: paid media consultant vs. agency ↗
05 about
shelby.
i help brands decide what to say, who to say it to, and where to spend.
ten years in growth and campaign strategy, across several agencies and dozens of industries, including heavily regulated ones. clients in north america and the uk, campaigns running across europe and apac, and more than $10M in ad spend managed.
that range shapes how i plan. a regulated category, a long b2b sales cycle, and a product launch each taught me something i bring to the next brief.
i work as part of your team: in your slack, in planning meetings, in creative reviews. no handoff once the contract is signed.
view resume ↗06 in their words
from people i've worked with.
“we had a great experience working with spencer consulting. they spearheaded our meta ad campaign and delivered on all fronts. you can expect high professionalism, excellent communication and deep strategic knowledge on digital marketing.”
Tham Moyoclient · customer success leader, fintech“two clients this week did nothing but gush about how much they love working with you. you're calm, sharp as all hell, and handle client questions not with answers, but with plans.”
former VP · paid media agency“a great combination of patience, relationship building, and marketing execution.”
former VP · b2b saas agency“we've been through two other agencies and the work you've already delivered is very impressive.”
client, directcontactlet's
let's
chat.
tell me what you're working on. no commitment, no hard sell. i reply within one business day.